catty portfolio

catty portfolio https://catty.cool catty portfolio Sat, 03 Dec 2022 21:51:14 +0000 https://catty.cool en Main https://catty.cool/Main Sat, 03 Dec 2022 21:51:14 +0000 catty portfolio https://catty.cool/Main 📍Brooklyn, NYC hello I’m Catty.<img width="1060" height="1600" width_o="1060" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6df93f359109dbab70ab77e4f414485843fa1942828c1e121ca17d4960f39307/ebbe7c09-bea4-4950-b19f-3208168db385.jpg" data-mid="160918861" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/6df93f359109dbab70ab77e4f414485843fa1942828c1e121ca17d4960f39307/ebbe7c09-bea4-4950-b19f-3208168db385.jpg" /> (me) I grow startups and build audiences online. Cool stuff I’ve done: Founding team, head of marketing @ thirdweb.Launched and grew thirdweb from 0 to 70k+ monthly active developers, and $160m Series A valuation. I wrote about how we did this here and here. Creative Director, Partner @ Social Chain.  Launched and grew Social Chain in the UK and US, and led as Creative Director to a $300m IPO.  Campaigns I worked on: Brita - We launched a campaign to raise awareness of single-use plastic bottle usage, whilst promoting Brita’s new re-usable solution. Manchester United - I wrote a billboard welcoming Zlatan Ibrahmiovic to Manchester United Zalando - I directed a 16 hour continuous DJ set to celebrate the longest day of the year. (DIGIDAY Awards Nominee) TikTok - Launched TikTok’s creator channels on Instagram, Twitter and TikTok Uber - Managed a new social media strategy for Uber and Uber Eats Twitch Rivals - Launched a series of campaigns to promote fandom on Twitch’s flagship E-Sports show. Founder of @PATHETICFASHION Founded a 100k+ fashion media page. Worked with Gucci, Selfridges, Valentino and Reformation on brand campaigns.  Co-host of Memes and Machines I host a weekly marketing podcast with Oliver Yonchev, founder and CEO of Flight Story.In the top 10 UK marketing podcasts. Other projects and stuff Grew a classical art meme page called Medieval Reactions to 500k followers in 2 years and spoke to Vice about it. Recognised as the top 50 most influential people on social media.  Spoke to Paul Mason for BBC Radio 4 about the business of memes and social media.  Spoke to Jing Daily on the influence of memes in luxury fashion.  Spoke to El Pais about making classical art memes.  Instagram        Twitter