📍Brooklyn, NYC


I’m Catty.


I grow startups and build audiences online.

Cool stuff I’ve done:

Founding team, head of marketing @ thirdweb.

Launched and grew thirdweb from 0 to 70k+ monthly active developers, and $160m Series A valuation.

I wrote about how we did this here and here. 

Creative Director, Partner @ Social Chain. 

Launched and grew Social Chain in the UK and US, and led as Creative Director to a $300m IPO. 

Campaigns I worked on:

Brita - We launched a campaign to raise awareness of single-use plastic bottle usage, whilst promoting Brita’s new re-usable solution.

Manchester United - I wrote a billboard welcoming Zlatan Ibrahmiovic to Manchester United

Zalando - I directed a 16 hour continuous DJ set to celebrate the longest day of the year. (DIGIDAY Awards Nominee)

TikTok - Launched TikTok’s creator channels on Instagram, Twitter and TikTok

Uber - Managed a new social media strategy for Uber and Uber Eats

Twitch Rivals - Launched a series of campaigns to promote fandom on Twitch’s flagship E-Sports show.


Founded a 100k+ fashion media page. Worked with Gucci, Selfridges, Valentino and Reformation on brand campaigns. 

Co-host of Memes and Machines

I host a weekly marketing podcast with Oliver Yonchev, founder and CEO of Flight Story.In the top 10 UK marketing podcasts.

Other projects and stuff

Grew a classical art meme page called Medieval Reactions to 500k followers in 2 years and spoke to Vice about it.

Recognised as the top 50 most influential people on social media. 

Spoke to Paul Mason for BBC Radio 4 about the business of memes and social media. 

Spoke to Jing Daily on the influence of memes in luxury fashion. 

Spoke to El Pais about making classical art memes. 

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