hello
I’m Catty.
(me)
I grow startups and build audiences online.
Cool stuff I’ve done:
Founding team, head of marketing @ thirdweb.
Launched and grew thirdweb from 0 to 70k+ monthly active developers, and $160m Series A valuation.
I wrote about how we did this here and here.
Creative Director, Partner @ Social Chain.
Launched and grew Social Chain in the UK and US, and led as Creative Director to a $300m IPO.
Campaigns I worked on:
Brita - We launched a campaign to raise awareness of single-use plastic bottle usage, whilst promoting Brita’s new re-usable solution.
Manchester United - I wrote a billboard welcoming Zlatan Ibrahmiovic to Manchester United
Zalando - I directed a 16 hour continuous DJ set to celebrate the longest day of the year. (DIGIDAY Awards Nominee)
TikTok - Launched TikTok’s creator channels on Instagram, Twitter and TikTok
Uber - Managed a new social media strategy for Uber and Uber Eats
Twitch Rivals - Launched a series of campaigns to promote fandom on Twitch’s flagship E-Sports show.
Founder of @PATHETICFASHION
Founded a 100k+ fashion media page. Worked with Gucci, Selfridges, Valentino and Reformation on brand campaigns.
Co-host of Memes and Machines
I host a weekly marketing podcast with Oliver Yonchev, founder and CEO of Flight Story.In the top 10 UK marketing podcasts.
Other projects and stuff
Grew a classical art meme page called Medieval Reactions to 500k followers in 2 years and spoke to Vice about it.
Recognised as the top 50 most influential people on social media.
Spoke to Paul Mason for BBC Radio 4 about the business of memes and social media.
Spoke to Jing Daily on the influence of memes in luxury fashion.
Spoke to El Pais about making classical art memes.